According to Awoyinfa, it is a truism all over the world that sport is now a reference issue which can no longer be ignored at various sectors of the economy and spheres of life. The author adds that this text thus takes a critical look at topical issues in sports administration and management, dwelling on theories and principles of modern trends in sports administration and management such as leadership, organisation, planning, motivation, etc.
The text contains 16 chapters. Chapter one is christened "the concept of sports management". Here, Awoyinfa says management is a concept that implies different things to different people at different times, thus leading to its multiplicity of definitions. He explains that management has been variously described as an art, a science, a person or people, a discipline and a process.
This author expatiates that as an art, sports management is all about carrying out sports organisational functions and tasks through people; while as a science, sports management is about establishing sports philosophy, laws, theories, principles, processes and practices. As an organisation, according to him, sports management is defined as a means of creating formal structures and an establishment based on a mission, objectives, targets, functions and tasks.